Apple American Dream NJ 07073

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Jacqueline Muzhak

I had such a great experience! The staff was incredibly friendly, attentive, and professional. The service was truly 10/10 — everything was handled smoothly and with care. You can really feel that they value their customers.

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Zyniah Santiago

I had a very disappointing experience at the Apple Store in American Dream Mall. From the moment I walked in, I was not acknowledged at all. No greeting, no eye contact, no assistance. Staff continued to brush me off repeatedly, even though I was clearly waiting and trying to get help. What made the situation worse was how uncomfortable and targeted I felt during the interaction. The lack of acknowledgment and dismissive behavior came across as rude and racially insensitive, which was extremely upsetting. On top of this, I was already under emotional stress because I had a funeral to attend that same day. Customer care and basic human decency matter, especially in moments like that, and unfortunately, this location showed neither. Because I couldn’t get proper help, I left and went to the Apple Store at Short Hills, where the experience was completely different. I had to change my appointment there, and the staff was welcoming, respectful, and professional from the start. They acknowledged me immediately and actually listened and helped. This contrast made it very clear that the issue wasn’t Apple as a company, but the lack of care and professionalism at the American Dream location. Customer service is important, and no one should feel ignored or mistreated when asking for help. I hope management addresses this, because no customer should walk out feeling the way I did.

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Shay

I want to say a huge thank you to Alex and Eros at the Apple Store in the American Dream Mall. I came in yesterday to purchase and set up a new iPhone; and both were so patient and understanding with clueless me LOL. Coming from an Android, there were a lot of cool features on the new iPhone that I am not familiar with, but Alex and Eros took care of me with such kindness. BTW thank you two, I am looking up YT and TT videos to learn new tricks for my phone! Note: Please understand that this is a high volume store. I came in yesterday (a random Wednesday) and the store was packed. The employees are working the hardest they can to accommodate all the customers. I actually felt bad because the employees were assisting multiple customers at one time, with even more customers bombarding and demanding for help with rudeness. If you never worked customer service/waiting/etc. you may not understand how overwhelming it is to have ten people speak to you at once. I do recommend coming to this location when you are not on a time constraint. The other employees seemed to be just as friendly and engaging, so don’t hesitate to give this location a try. Just come in with a positive attitude and the employees will help you the best they can! A smile can go a long way! I typed this review with the new iPhone 17 Pro orange that I purchased from this store yesterday! Thanks again and thanks for reading!