Target NY 10012

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James

Outrageously beautiful with the new renovations, they really went all out and even when is so far as to train the staff to be Disney-level of friendly and welcoming. Even the security guard was super warm and welcoming and helpful, I genuinely thought he worked for Target corporate. The displays are simple yet gorgeous at the same time. They’ve officially made getting everyday items an entire fun and pleasant “shopping experience”.

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Selin Ozguler

Normally I don’t really like the Targets in NYC because the suburban ones are usually bigger and nicer, but the clothing/fashion section of this Target was designed SO well that it’s genuinely worth checking out. The layout, styling, and overall vibe felt much more elevated compared to a typical city Target. Definitely one of the best Target fashion sections I’ve seen in NYC.

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Irma Zandl

My Soho Target has just gotten a glow-up with a major focus on fashion and beauty. It's definitely cooler and more fun to visit BUT for me the usability of this store has not improved since I would like them to carry much more in the way of household items (detergent etc). Most of the time my local bodega carries more useful items than Target. But that aside, nice job aesthetically.