Apple SoHo NY 10012

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Armahn Rastawan

Apple SoHo is such a cool place to visit, especially because of the glass building. The design alone makes it worth stopping by, and it feels really open and modern inside. The staff were helpful and chill, and everything was easy to look at and try out. Even if you’re not buying anything, it’s still a fun spot to check out while walking around the area. Definitely one of the cooler Apple Stores I’ve been to.

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Kelly Chan

I had such a lovely experience at Apple SoHo, even though I wasn’t there to purchase anything. The staff were genuinely friendly and welcoming, and no one made me feel pressured or rushed. The store itself is spotless and beautifully designed, which made the visit feel calm and enjoyable.<br><br>One thing I really appreciated was how comfortable the environment was. I was able to take some nice, aesthetic photos around the store without anyone staring or bothering me. It’s rare to find a retail space where you can simply enjoy the atmosphere, explore freely, and feel completely at ease.<br><br>Overall, Apple SoHo exceeded my expectations. Whether you’re shopping, browsing, or just soaking in the architecture and design, it’s definitely worth a visit.<br><br>xx kellychan360

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Johnny Novo

I had an experience at this Apple Soho store yesterday that really brought me back to why I started writing these reviews in the first place. Do you ever have just such an exceptional customer service experience that you need to tell someone?<br><br>Shoutout to my guy Kevin here at the Apple store. What a legend. I walked straight into the belly of the consumerism beast to upgrade my Iphone as I shoot my dumb little food videos in 4k 60 fps, and it has absolutely MOGGED my storage. I need to delete every clip after posting a video. My 256 GB phone is no match for 4k 60 fps. I need that 1 TB to stay flowy.<br><br>When I informed Kevin of my pressing issue, he gave me every last option before letting my pockets get hit for that 1TB phone: "You should buy more Icloud storage..." -- "I did but now I gotta redownload everything when it's time to edit and that takes forever."<br><br>"You can opt to download and keep originals in your settings so they stay high quality" -- "I don't have enough storage for that..." -- "Okay that's true..." he responded.<br><br>I truly appreciate an employee looking out for a customer rather than just making a quick sale. They don't make them like Kev anymore.<br><br>We also just started chopping it up, and he was such a cool personable dude. He's been working here for 9 years... Kev not new to this!<br><br>I asked him if he could get Tim Apple on the phone so I could pitch him a few ideas including a smaller iphone (3GS size) and to bring an ipod back so I could go workout and not have my phone on me... I miss disconnecting from my phone for at least 90 min a day.<br><br>Kev responded "Yeah for sure! Let me just dial him up real quick" with a cheeky grin.<br><br>The Kevins of the world need their shine. GIVE HIM A RAISE Y'ALL!!!<br><br>IG @johnny.novo<br>Tiktok @jnov__<br>Substack @johnnynovo